What if?

For the planning community:

Do you have an idea that you want to throw into the student work mix?

Our Fall semester at Academy of Art University is about to kick-off and we offer many classes in creative development. Some of the classes have student planners working in them, some classes have student briefs submitted, but even with all this, we have classes that need brands/briefs!

I'd like to try crowd sourcing this a bit. Can you help? Submit a brief and if it works for us I'll put it in a student class. I don't mean anything for a real client, just some insight or idea that you'd like to see someone tackle. (This is probably an especially great exercise for jr. planners out there. Or planners seeking work?)

I'll send you images of the completed work and you can see your idea explored (with no client/legal burden, wink). Maybe you'll get a letter from the class or something? Imagine being a student and getting a brief penned by an actual agency planner?! Very cool.

The brief can be real simple (this is a school ... so some classes are crawling, others walking and some running full speed into this mess of an industry.)

You can simply answer these questions (this is our standard student brief, right now):

1) What is the challenge?
2) What are we going to accomplish?
3) Who are we going to connect with?
4) What are the most insightful things we know about them?
5) What is the single most effective message we can tell them?
6) What else do we need to know?

or try your own thing (I know there are many types of briefs and students should learn to work off of many ideas.). BTW: I won't share ideas on this blog without your permission.

If you want to play, send your idea to cameron@cameronmaddux.com with the Subject BRIEFS FOR STUDENTS or leave a comment. Feel free to shoot me questions/concerns and yes, you may tweet them @artofplanning.

Thanks so much for your time and playing with us.