[BTW: This post is not really for "Internet people" - more to explain why I am an Internet person to those who want to know. Well, it is mostly for future Cameron + progeny - like all of this blog.]
A few years ago, I was in a car with the president of the advertising agency that was my employer at the time. The subject of my blog came up. "
I don't see how people have the time to do that?"
My first reaction of course was, "
Oh shit - he thinks I'm a total loaf." Then I realized that I was sitting in his car, because he was driving me to help him win some important business (and most likely because I was
part of that Internet tribe.) With that vanquished thought, the next thing to enter my brain was, "
I don't know how you have the time NOT to do this?"
Utility is an important word in today's discussion about digital awesomeness.
Utility in economics:
the capacity of a commodity or a service to satisfy some human want. Early in my career, JWT had pounded into my head TIME IS THE NEW CURRENCY. Therefore, like
many people - I think one of the best ways to create true utility is if you give people time back. In a world of so much abundance, time is the one thing that seems to disappear the most.
[I need to give a quick shout out to
Clay Shirky, who in his book,
Here Comes Everybody first got me to take this thinking from casual to applied pondering. There is
a recent great WSJ piece by him +
a new book
which I will soon devour. Many props, sir.]
My digital self (now selves) gives me time back. [... and props to
Kevin Slavin for getting me to be aware of the concept of the digital self, its multiplicity and the interaction with "real life."]
Here are a handful of ways:
1)
My Flickr self - I sit through a lot of presentations. Every semester I have the pleasure of working with about 80 students I haven't taught until that time. My first presentation exercise is a
pecha kucha; there are many reasons for this, but that is for a different post. This means about 1,600 visuals happen in pecha kucha week! First, it is remarkable how many students use the exact same image to express an idea. Second, stock photography is unremarkable in the digital age. My Flickr self has over 5,000 original visuals to support me (and given that my most recent uploaded pic was #4,674,091,838 on Flickr - it is quite a visual resource - shoot, just my silly Flickr alone will reach 100,000 views next month.)
My Flickr self saves me time on expressing myself in an interesting way.
2)
My Twitter self - Mere hours before it happened, Twitter me saw
Twitter Faris was looking to do a
beer get together in San Francisco. And by golly,
Twitter Gareth said he was joining in as well. These two gents have done a lot to convince everyone, from behemoth companies to young aspiring artists, to embrace digital loveliness. Despite sharing similar spheres - the two had yet to meet in person - just digital selves.
Trying to arrange a get together like this on such short notice without digital selves (especially on
this particular day) would have been ridiculous. Several fun, like minded, incredibly busy, wonderful people gathered at the same place despite incredibly short notice and without an Infinite Improbability Drive. It is a grave misconception to think digital selves make us anti-social. The IRL (in real life) interactions that are created by the ease of digital selves are ridiculously abundant.
My Twitter self saves me time on meeting the people I would like to meet.
3)
My foursquare self - Many people think this 4sqr thing is about the silly "slot-machine crossed with a dog marking its territory" aspect of mayorships and badges. But it isn't. Well, it is - but it is SO much more. It is about friends telling friends "what's what" about their community.
Joe and I went to
Sol Food in San Rafael. While standing in line waiting to place our order, I suggested to Joe, "When they ask if you want salty or sweet plantains, say 'One of each.'" He then checked in on foursquare and got
this tip. The whole idea is that you can leave tips for friends about what you'd say to them if you were there with them - that was EXACTLY what happened to us. Same thing happens with who you would introduce them to...
My foursquare self saves me time in connecting with my world.
Anyway, I could continue with Yelp self and Blog self and of course Facebook self - and selves tied to games and sports and retailers and interests, etc. But then you would get bored with Digital Cameron.
Just know if you are a person or parent who is wary of these digital selves:
A) There are lots of good reasons to be wary - so be informed and aware, but
B) These digital activities are very often about saving time not wasting it. (Trust me - as a person who spent hundreds of hours with
Three's Company, I'm an expert on wasted time.)
C) Digital is not all about digital. It is about adding to the richness of life in its many forms.
OK - Carry on.