Sunday, October 21, 2012
College Football Fans - the DATA
I've been playing with Simmons data lately (I'm a geek like that.) I did a quick run on College Football watchers - since that is a topic du jour. I decided to take a peek at the specific SEC-watchers vs. the more general ESPN/ESPN2-College Football watchers and I just looked at Self-Concepts "AGREE A LOT." How do they see themselves?
I then looked at the Index difference from SEC to ESPN/ESPN2 (recognizing that these are many of the same people.) The higher the number - the more SEC watchers lean this way compared to regular watchers. Now this doesn't mean they feel this way more than the general population, just that SEC-watchers are more likely than the comparable ESPN/ESPN2 set. I also included the Index [SEC-ESPN/ESPN2] so that can be considered.
Here is what I uncovered:
The SEC TOP 4 - These four are segmented because of the significance in both difference and that SEC-watchers are indexing over 100 (more likely than the general pop.) and the ESPN/ESPN2 are below 100 (less likely than the general pop.)
21 [116-95] DOMINATING, AUTHORITARIAN, DEMANDING, AGGRESSIVE
18 [104-86] BRAVE, COURAGEOUS, DARING, ADVENTURESOME
18 [108-90] STUBBORN, HARD-HEADED, HEAD-STRONG, OBSTINATE
15 [104-89] TENSE, NERVOUS, HIGH-STRUNG, EXCITABLE
The SEC-leaning - These 4 are segmented together because they show 4 qualities where they both index below 100 (so less than the general pop.) but SEC-watchers lean towards the population and ESPN/ESPN2-watchers go further away.
9 [84-75] AWKWARD, ABSENT-MINDED, FORGETFUL, CARELESS
6 [85-79] CREATIVE, INVENTIVE, IMAGINATIVE, ARTISTIC
5 [89-84] AFFECTIONATE, PASSIONATE, LOVING, ROMANTIC
4 [97-93] EGOCENTRIC, VAIN, SELF-CENTERED, NARCISSISTIC
In the middle - I let these define themselves because of the last group ending with a 4, decided -3/+3 would be a fair middle group.
3 [110-107] INTELLIGENT, SMART, BRIGHT, WELL-INFORMED
1 [86-85] AMICABLE, AMIABLE, AFFABLE, BENEVOLENT
1 [92-91] SOCIABLE, FRIENDLY, CHEERFUL, LIKEABLE
-1 [74-75] REFINED, GRACIOUS, SOPHISTICATED, DIGNIFIED
-2 [11-113] FUNNY, HUMOROUS, AMUSING, WITTY
The SEC-distancing - We don't see the extreme push in the negative numbers that were apparent in the positive numbers. The index cluster was similar with only one of the seven showing a difference in +/-100.
-4 [85-89] BROAD-MINDED, OPEN-MINDED, LIBERAL, TOLERANT
-4 [93-97] EFFICIENT, ORGANIZED, DILIGENT, THOROUGH
-4 [94-98] TRUSTWORTHY, COMPETENT, RELIABLE
-5 [98-103] FRANK, STRAIGHTFORWARD, OUTSPOKEN, CANDID
-5 [90-95] KIND, GOOD-HEARTED, WARMHEARTED, SINCERE
-5 [90-95] RESERVED, CONSERVATIVE, QUIET, CONVENTIONAL
-6 [101-107] SELF-ASSURED, CONFIDENT, SELF-SUFFICIENT, SECURE
Some fun observations:
1) The positive extremes are recognizably extreme. The TOP 4 (things that SEC index higher than the general pop. and ESPN/ESPN2 lower) are all things that I think people identify with the game of college football (of course this could be my bias towards SEC.) I would have expected college football watchers in general to index high on these 4 and was surprised to see it was SEC-only. The words in the Top 4 do describe watching SEC football to me personally for sure.
2) The "SEC-leaning" are things that are all below-average for college football watchers, but the SEC-watchers are more aligned with the general population. When I read these attributes, I would not naturally align them with college football. They tend to be sensitive-empathy, rather than aggressive-empathy. This didn't surprise me at all. I found my SEC college football experience to be far more emotional than I've experienced in other corners of the U.S. I experienced much more tailgating, conversing about the team, story-telling about the season and character-building about the players in the SEC than I've seen since.
3) The last one on the "SEC-distancing" is not a surprise: SELF-ASSURED, CONFIDENT, SELF-SUFFICIENT, SECURE. While this indexed high in ESPN/ESPN2, it is normal for SEC watchers. One thing SEC watchers know with the parity in the SEC - it is truly a Any Given Saturday situation. Every week can shake your understanding of your team and its ability.
at 11:12 AM