Doing research for Mailchimp during their Growth phase was a remarkable experience.
Every day I was asking questions and sharing answers with designers, PMs, engineers, founders.
How do small businesses make decisions about their business? How do they use their mobile phone as a business device? How do they measure success? What do they need to succeed in a world dominated by the likes of Amazon and Wal-Mart? When they grow, how do they reprioritize? What makes running a business from Nashville, Boston, Paris, Sydney, Mumbai different? How can they use the trends toward remote workers, globalization, automation to share their passions and creations?